Post-COVID Marketing: Starting from within

Simon Sinek said: “We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.”

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Case study by Dada Agency

Opportunities and innovation come much more easily when you have time and you are somehow disconnected, than when you go a hundred miles an hour.

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Love and purpose in the age of isolation

Messages from experts that encourage all brands to be generous, humane and empathetic. But I can only ask myself: Is this relevant for all brands?

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Artificial Intelligence in Advertising

When innovation inspires creativity

The rise of Artificial Intelligence since the last 20 years has started to disrupt the world that surrounds us all and reshape many industries.

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Popeyes’ Chicken Sandwich

A closer look on the phenomenon

One of the world’s hottest topic last summer in the United States, besides POTUS, was the launch of the new chicken sandwich from Popeyes.

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Timely decisions for a rebranding

Does your business really need one?

When a business sees its sales decrease for a few consecutive trimesters, certain questions start to arise.

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