The success of brands lies in the reconciliation of the employee experience with the customer experience.
The biggest employer brands put their potential and current employees at the heart of their strategies. Why? Because, to be communicated to customers appropriately, company culture and values must be embodied by the right people, by an engaged staff.
The focus needs to be on employee engagement to ensure your recruiting efforts are aligned with your employee value proposition, thus contributing to your business’ success in the long term.
Three Levels of
The Companies who gain the trust and the engagement of employees:
See their profits increased up to 3X
Have an average retention rate of 87%
The Cost of Disengagement
Your customer experience is an extension of the your employee experience.
The impact is felt through your level of service delivery, as much as on your financial performance.
Disengaged employees cost US companies between 450 and 550 billion dollars.
On the other hand, the companies with engaged employees exceed their comptetitors’ profit by 147% .