BOTA BOTA

For the love of well-being
and the power of water.

CONTEXT

In a growingly competitive industry where players multiply and establishments grow, Bota Bota wanted to re-establish its presence by reshaping its core mission and going back to its original roots and purpose. The spa-on-the-water wanted to focus its presence and activities on the benefits of thermotherapy and on well-being as a holistic approach. Our collaboration begun with an in-depth voyage within the core of its foundations.

MANDATE

Become an extension of the marketing team to help define brand and digital strategy and execute with the highest-standards possible.

  • Brand Positioning
  • Brand Identity
  • Business Intelligence
  • Global Strategy
  • Advertising and Promotion
  • Media Planning
  • Print Production
  • Deployment

CHALLENGE

Attract a clientele seeking a true spa experience to live and breathe the benefits of well-being, while moving away from a more social clientele.

Leverage the benefits of well-being by playing on the individuality of the customer and the personalization of offered services for a betterment of the full spa experience.

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