For the love of well-being
and the power of water.
In a growingly competitive industry where players multiply and establishments grow, Bota Bota wanted to re-establish its presence by reshaping its core mission and going back to its original roots and purpose. The spa-on-the-water wanted to focus its presence and activities on the benefits of thermotherapy and on well-being as a holistic approach. Our collaboration begun with an in-depth voyage within the core of its foundations.
Become an extension of the marketing team to help define brand and digital strategy and execute with the highest-standards possible.
- Brand Positioning
- Brand Identity
- Business Intelligence
- Global Strategy
- Advertising and Promotion
- Media Planning
- Print Production
Attract a clientele seeking a true spa experience to live and breathe the benefits of well-being, while moving away from a more social clientele.
Leverage the benefits of well-being by playing on the individuality of the customer and the personalization of offered services for a betterment of the full spa experience.
ADVERTISING AND PROMOTION
Reassert the relevance of a beloved brand in the group travel market segment using a large-scale cross-platform campaign that carries travellers “At the heart of traditions”, all the while putting the most authentic brand ambassadors under the spotlight – the customers.