MAXI-THERM

For the love of industrial innovation
and the power of steam.

For the love of industrial innovation and the power of steam.

CONTEXT

Founded in 2005, Maxi-Therm is the leader of its industry in North America. The organization has invented and patented a complex and revolutionary heat-transfer system, powered by steam for industrial installations. Efficient on all levels – space, energy and maintenance – the system also connects with a self-sustainable solution to produce electricity. All that remaining true, the business is facing challenges and the main problem lies in its presentation on the market. The CEO was seeking creative solutions to change perspective and find new ways to open up new markets.

MANDATE

Identify the market challenges and create new solutions arising from a revisited brand positioning. The objective was to translate the innovative and leading-edge concept in all of the organization’s communication ecosystem.

  • Brand Positioning
  • Brand Identity
  • Market Analysis
  • Business Intelligence
  • Quantitative Research
  • Qualitative Research
  • Consultation
  • Advising

CHALLENGE

Break the entrance barrier and leverage steam by bringing forward the innovation and technological advancement of the offer.

Integrate the human approach and high-quality service into the corporate branding.

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