For the love of agriculture
and the power of innovation.
Robitaille is a well established agriculture family-business who has built a credibility in the Quebec industry with over 50 years of proven expertise. An undisputed leader for three consecutive generations, the organization has patented the famous Nagano pork, a product exported exclusively to Japan (95% of total production), with the highest-quality standards. Notwithstanding its business success, the company faced a growing labour shortage and had increasing difficulty recruiting new employees.
Find a brand positioning for the company, with a communication axis strong enough to resonate with its employees as with its customers. Conceive a brand platform to recruit new employees, as well as built brand awareness for the organization.
- Brand Positioning
- Brand Identity
- Advertising and Promotion
- Print Production
- Employer Brand
- Internal Campaign
- Brand Content
Recruiting in a labour shortage context, with a negative perception of the job category.
Reconcile the employee experience with the customer experience around the group.
Find a brand positioning and purpose that would be future-forward and carry the innovative transformation of the industry.
ADVERTISING AND PROMOTION
Reassert the relevance of a beloved brand in the group travel market segment using a large-scale cross-platform campaign that carries travellers “At the heart of traditions”, all the while putting the most authentic brand ambassadors under the spotlight – the customers.