TRADITOURS

For the love of travel and the power of traditions.

CONTEXT

The travel industry has entered the economy of experience. A growing share of travellers are seeking adventures and unique and memorable visual and sensorial experiences as they explore the world. The unicity of experiences is now at the center of the decision pattern and it was an important shift to consider in the overall growth of Voyages Traditours. The implemented strategy was conceived around the unique offer of the brand and a credibility and savoir-faire of over 20 years in the industry.

MANDATE

Define the brand strategy and conceive ad advertising platform, as well as a full deployment strategy around the brand’s tagline At the heart of Traditions.

  • Advertising and Promotion
  • Business Intelligence
  • Brand Strategy
  • Media Planning
  • Video and Film
  • Print Production
  • Deployment
  • Brand Content

CHALLENGE

Leverage the love and passion of true clients to testify of their experience with the brand and build credibility with the peers.

Alternate content type to reach different customer targets, at various moments in the customer journey, while enhancing the relevance of the diffused content.

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