UNIBROUE

For the love of microbrewery
and the power of a local brand.

For the love of microbrewery and the power of a local brand.

CONTEXT

In the United States, just as like in North America, microbrewery, as a category has grown explosively, created a whole new competitive lanscape. To seize market shares, brands have  to be continuously innovative and creative both in brewing new skus, as well as come up with creative brand experiences that consumers will thrive in discovering.  Unibroue was seeking an edge to leverage its brand assets and lift cases across the US.

MANDATE

Agile mobile app development to create a unique customer experience and build brand awareness with a bottom-up strategy.

  • Market Analysis
  • Business Intelligence
  • Commercial Strategy
  • Idea Generation
  • Innovation
  • Digital Solution

CHALLENGE

Create a virtual live experience to bring the beer brand stories to life

RESULTS

Over 10,000 downloads in less than a month

Over 3,000 retail redemptions in less than 4 weeks

Similar projects