For the love of microbrewery
and the power of a local brand.
For the love of microbrewery and the power of a local brand.
In the United States, just as like in North America, microbrewery, as a category has grown explosively, created a whole new competitive lanscape. To seize market shares, brands have to be continuously innovative and creative both in brewing new skus, as well as come up with creative brand experiences that consumers will thrive in discovering. Unibroue was seeking an edge to leverage its brand assets and lift cases across the US.
Agile mobile app development to create a unique customer experience and build brand awareness with a bottom-up strategy.
- Market Analysis
- Business Intelligence
- Commercial Strategy
- Idea Generation
- Digital Solution
Create a virtual live experience to bring the beer brand stories to life
Over 10,000 downloads in less than a month
Over 3,000 retail redemptions in less than 4 weeks
ADVERTISING AND PROMOTION
Reassert the relevance of a beloved brand in the group travel market segment using a large-scale cross-platform campaign that carries travellers “At the heart of traditions”, all the while putting the most authentic brand ambassadors under the spotlight – the customers.